Customer Research Interviews - The Beginner's Guide

Step into Your Customer’s Shoes with the Beginner’s Guide to Customer Research Interviews

You know you’ve got to talk to your customers to understand their experience. It's the only way you can craft marketing messages that truly connect - and continuously improve your offer.

But interviewing your customers can be daunting and it's tricky to know where to start.

That's why we're sharing the script we've used to interview 120 customers over the past 2 years.

You'll learn:

• How to open and close the conversation - the right way
• Why asking the right questions is so important for the health of your business
• The secret to joining the conversation your customer is having in their head
• A proven approach to getting the most out of your limited time with each customer

What's included:

19 Questions to understand your customer’s experience so you can:

• Use your customer’s words to create marketing messages that resonate
• Create a more compelling offer that speaks to your best customer’s pains
• Spot opportunities to optimise your customer’s experience